The Evolution of Primary Health Care in the US

Explore the waves of consolidation, integration, and transformation shaping the healthcare landscape. Prepare for the seismic shifts that lie ahead.

Over the last ten years, we have had lengthy discussions about the expected changes in healthcare. Well, it has come to pass, and rapid mobilization has begun. In fact, what surprises me is that it has taken so long. 

These are the substantial changes that we should expect in the next decade:

The First Wave of Consolidation: 

Opportunities abound for the brave and the imaginative. We currently see Special Purpose Acquisitions Companies (SPACs) being generously utilized, though their challenges are daunting and many. Private equity and investors are eyeing this great chance to acquire as many practices as possible and are deploying their cash. For those looking for places to park their funds – it’s not too late. The train has not yet left the station, and they may still catch up if they are willing to be adventurous – although I would advise a deliberate and well-thought strategy with domain expertise before investing. 

It is time to sit up and notice the market. Practices that would barely sell at an EBITDA (earnings before interest, tax, depreciation, and amortization) multiple of five are now effortlessly commanding a multiple of eight to ten, and sometimes even more. The old conservative management approach will no longer work and might be suicidal for the status quo, as things speed up. And yet, there are dangers of failure for those buying practices as speculators who wait to go public rapidly, and there is much danger for the shareholders for entities that do not have the infrastructure to manage these practices at scale. The vehicle of SPACs has inherent limitations and costs concealed beneath legalese. 

The Second Wave of Integration and Innovation: 

Those who wish to be ahead of the curve need not wait for the first phase to be over. This will need cutting-edge technology with very down-to-earth clinical needs. Not technology for the sake of technology either, as we saw with Watson but end-user driven and patient- and provider-oriented approaches that may be simple though sophisticated. Education of patients and providers will become critical, and data analytics and process automation, elementary. Artificial Intelligence Augmented and Extended Reality, the Internet of Things, communication systems, and networks will carry this wave – or perhaps we should call it the tsunami. 

The Third Wave of Transformation: 

This transformation will happen as consumers drive the market along with payers, the most important of which is the government and the consolidated entities that will manage a large share of primary care in a region or the nation. The third wave will entail a rapid and demanding change in habits and thought processes, payment methods, a switch in incentives, focus on populations along with precision care, advances in medicine that is cost-optimized and medically appropriate, and fundamental primary care and preventive medicine. Once again, the third wave, in some ways, has already begun – and we can see it building at the not-too-distant horizon.

These seismic shifts have been some time in the making but were unwittingly accelerated once President Obama monetized the digitization of health care by creating incentives for electronic medical records and once the regulations for patient health information and the Health Insurance Portability and Accountability Act were updated, with the HITECH act. Because as soon as information is digitized, exponential growth becomes possible, even inevitable. The time many of us have waited for, some of us have dreaded, and most have been unprepared for, has come.

Ready to elevate your Healthcare Career?

Fill the form and learn more about our
Msc in Healthcare Management Program

Interested in becoming a Vedere Institute student?

Fill in this form, and our admissions team will contact you directly.